Doing it as a personal project I selected, from my knowledge, the more suitable techniques and process. The ones that would help me to define and clarify the beginning and its shape. However I’m not going to get into detail, I will pick the concussions and key insights to show you how these facts ended in the current Guautrack’s interface.

I explored the journeys of each one and I realised that both shared, in general speaking, the same stages but in different times. Nevertheless the paint point are differents:

– Users as trainers find difficulties to transmit the important facts and to structure the learning process to be an enjoyable experience.

– Users as trainees find difficulties and insecurities in the practice process, most of the problems come from memory.

Evaluating the duality of both users, which at some point in the experience they can change in the other way round, I abstracted these stages and I sketched a diagram of the process, which will allow me to define the main phases of this process and how they connect. This similar pattern I recognised in their journeys are focused on the exchange of knowledge and experience.

There will be a growth of the population with dog

The owners are more conscious about their pet needs and they look for its well-being, buying quality food or doing activities with them.

For the millennial generation pets have become the subtitutive of children.

More and more people, who live alone, look at pets as the way of reducing solitude and to commit themselves to get out and to socialize.

This society evolution has addressed the owners to demand activities for their pets, like apps to teach them new skills or to do sport with them, for example Agility or Canicross.

As the result of the new reality COVID, the self-taught learning or the practice from home has risen in the last months, so training or learning apps has been adopted by a lot of people. Doing exercise or learning online from home comforts save time and it is available whenever.

A moment also to analyse all the compiled information, to sketch the plan and define the product.

From the needs and insights, the features became apparent.

Catch how competitors and apps with similars features solve it.

How apps that provide training lessons display the content, the tracking of the progress and configure the profile from the very beginning. I also regarded its business strategy..

Beside possible competitors benchmark, I looked for other apps which can have similar features and to open my design spectrum and to enrich UX experience.

Mapping the features and discarding some of them for this MVP. I focus on the OnBoarding as the initial point, the content builder, tracking practice and complete dog profile.

Dynamic, energetic and accompanying users in learning, it is the Guautrack UI. Analysing colors, which I had in mind to represent the dynamic and energetic feelings I became with the following palette.

A natural and simple UX, which walks with users in the discovering. It allows create new training, to document it and to activate clicker.

Main view of the app is the skill list, each skill item has the useful and essential information: skill name, the level (in the case it has it), commands and timing.

I detected two objectives why people would like to use it:

– As a journal, a platform to record skills and to attach visual content, like videos and photos.

– As a tool to create structured learning, with levels. From a professional or creating on your own with the trainings.

It is a fact that training will give both, your dog and you, a great connection and an improvement in dog concentration and mental health. The app tracks the advance, thanks to the recording that user does of the sessions: spent time and adding visual material, like videos or photos.

Guautrack transforms all content in a complete pet profile with statistics, where the learning is summarized and the joining is grown between owner and dog.

Guautrack provides a digital clicker, a good tool to teach dogs with positive reinforcement. This gives a chance to practice at any time. It simulates two versions of the click sound too.