guautrack-logo

Track your pet growth

guautrack-logo

Track your pet grouth

Vector

Tigger

After a year of training Dharma I discovered many skills to teach my dog. In this period I noticed the lack of a tool to catch: skill’s command words, homework progress or teacher explanations, so I start to thinking in this project just dreaming. It was in the quarantine when I gave project live.

Guautrack works with agility trainers and trainees to support skill learning, so users can track, register, share and achieve their skill goals by their own or being guided by their trainers, which means to end in a healthy and balanced relationship with your friend. Guautrack is the only content generator tool for developing a skill with the objective to create an exchange community.

Vector

Project line

Doing it as a personal project I selected, from my knowledge, the more suitable techniques and process. The ones that would help me to define and clarify the beginning and its shape. However I’m not going to get into detail, I will pick the concussions and key insights to show you how these facts ended in the current Guautrack’s interface.

User experience

Safari, persona, insights & use cases + journer

Concept / Product

Contextual mapping, scope canvas, value proposition, Product propostion & blueprint

User interface

Workflow, design system, mocks v1, mocks v2

Vector

Safari insights

I have been part of the training for many years and I have shared with the trainees this experience, so I was able to take advantage of the Safari that I have been, unconsciously and consciously, part of. I highlighted some worries, insights and they allowed me to form two types of users one as “Carlos” (trainer) and the other as Rossie (Trainee). This concluded in the fact that real classes are worth it to catch trainer insights and to receive the structured knowledge little by little, but online media can give them the support when trainees are working by themselves or picking up some old skill.

comillas

In class is easier to correct mistakes and to provide guidelines class by class, little by little.

comillas

They should write down progress, feedback and commands from the skills they are working on. As I do when I am developing a new skill.

comillas

In training recordings, which the trainer send us, I can scan forward or backward within the video and remember lessons.

comillas

Trainees have to practice in short periods of time and to check that the dog is having fun connecting with its owner.

Marcos Trainer

Aims to take advantage of his experience and share it with their students.

Aims to improve the relationship between owners and dogs.

Aims to achieve an effective performance in the skills.

Aims to learn from the students to get better pieces of advice and guidelines.

Aims to spread out his philosophy, which is based on teaching positively.

Rossie Trainee

Learn as much as possible to improve Ron’s skills.

Achieve fluent performances in the competitions.

Practice an activity with her dog.

Having Ron focused on her and on her commands.

Get all feedback of the classes and practice at home.

Vector

Teach / Learn Journey

I explored the journeys of each one and I realised that both shared, in general speaking, the same stages but in different times. Nevertheless the paint point are differents:

– Users as trainers find difficulties to transmit the important facts and to structure the learning process to be an enjoyable experience.

– Users as trainees find difficulties and insecurities in the practice process, most of the problems come from memory.

Evaluating the duality of both users, which at some point in the experience they can change in the other way round, I abstracted these stages and I sketched a diagram of the process, which will allow me to define the main phases of this process and how they connect. This similar pattern I recognised in their journeys are focused on the exchange of knowledge and experience.

Vector

Data

All the user experience insights were supported by the facts, which are based on Fediaf (The European pet food industry) studies, that in the last few years the animal food consumption have increased and the mentality starts to change for buying quality products for their pets. This can allows us to work out this:

There will be a growth of the population with dog

The owners are more conscious about their pet needs and they look for its well-being, buying quality food or doing activities with them.

For the millennial generation pets have become the subtitutive of children.

More and more people, who live alone, look at pets as the way of reducing solitude and to commit themselves to get out and to socialize.

This society evolution has addressed the owners to demand activities for their pets, like apps to teach them new skills or to do sport with them, for example Agility or Canicross.

As the result of the new reality COVID, the self-taught learning or the practice from home has risen in the last months, so training or learning apps has been adopted by a lot of people. Doing exercise or learning online from home comforts save time and it is available whenever.

Vector

Business canvas

A moment also to analyse all the compiled information, to sketch the plan and define the product.

User

NEEDS

Support in the learning process.

Save the commands of the new skills.

Record during practice.

Guide trainees step by step.

Receive feedback.

Save trainings in order.

Set up trainings from the experience.

A dairy of the skill, with the progress.

GOALS

Friendly and attractive app.

A natural process to become part of their routines.

Make easy trainee seft-taught practice.

Have a source of dog growth.

Share tracking.

Give them the tools to connect with their dogs.

PURPOSE

Reduce dog and owner frustations, giving them a tool that will support trainers and trainees in their path to practice a skill and achieve a goal. Ending in a health relationship and balance dog.

UNIQUE VALUE PROPOSITION

This app allows to create content from zero and to be consume by others.

Business canvas

VISION & MISION

Guautrack aims to support the dog owners in their trainings. So it works with trainers and trainees to build skill growth, so users can track, register, share and achieve their skill goals by their own or being guided by their trainers, which means to end in a healthy and balanced relationship with your friend. Guautrack is the only content generator tool for developing a skill with the objective to create an exchange community.

BUSINESS GOALS

Achieve 2k users to built a community, which will turn into supply of demand platform, where trainers can share feedback to a group o to the community. With the objective of acquire businesS revenues in this stage.

Learn from users and their habits.

ACTIONS

Be able to track their trainings and to attach media.

Allow to create and step by step skill from zero, structuring the learning in levels or goals to get.

Users will be able to generate de content easily with a few taps.

Users will be able to look at their dog growth, which the app collects from all the dog trainings.

Have a clicker at any time.

Share with your class mates, trainers and other trainees.

Look for new skills.

Receive feedback.

METRICS

Downloads from app store.

Ranking in the app store.

Vector

Features

From the needs and insights, the features became apparent.

Structured lessons with user needs

comillas

In class is easier to correct mistakes and to provide guidelines class by class, little by little.

Track all the progress and built user’s own skills.

comillas

They should write down progress, feedback and commands from the skills they are working on. As I do when I am developing a new skill.

Easy to share

comillas

In training recordings, which the trainer send us, I can scan forward or backward within the video and remember lessons.

Create a profile with the practice, like a report

comillas

Trainees have to practice in short periods of time and to check that the dog is having fun connecting with its owner.

Vector

Benchmark

Catch how competitors and apps with similars features solve it.

How apps that provide training lessons display the content, the tracking of the progress and configure the profile from the very beginning. I also regarded its business strategy..

Beside possible competitors benchmark, I looked for other apps which can have similar features and to open my design spectrum and to enrich UX experience.

Vector

Mapping workflow

Mapping the features and discarding some of them for this MVP. I focus on the OnBoarding as the initial point, the content builder, tracking practice and complete dog profile.

Vector

Product

On boarding

Dynamic, energetic and accompanying users in learning, it is the Guautrack UI. Analysing colors, which I had in mind to represent the dynamic and energetic feelings I became with the following palette.

Content creator

A natural and simple UX, which walks with users in the discovering. It allows create new training, to document it and to activate clicker.

Main view of the app is the skill list, each skill item has the useful and essential information: skill name, the level (in the case it has it), commands and timing.

I detected two objectives why people would like to use it:

– As a journal, a platform to record skills and to attach visual content, like videos and photos.

– As a tool to create structured learning, with levels. From a professional or creating on your own with the trainings.

SKILL LIST

DETAILED SKILL

Tracking practice

It is a fact that training will give both, your dog and you, a great connection and an improvement in dog concentration and mental health. The app tracks the advance, thanks to the recording that user does of the sessions: spent time and adding visual material, like videos or photos.

CREATE A PROFILE WITH THE PRACTICE

Guautrack transforms all content in a complete pet profile with statistics, where the learning is summarized and the joining is grown between owner and dog.

Extra tool

Guautrack provides a digital clicker, a good tool to teach dogs with positive reinforcement. This gives a chance to practice at any time. It simulates two versions of the click sound too.